Harrods’ new 2nd-floor menswear layout includes some of retail’s most spectacular interiors. Moving menswear from the basement and ground floors was an enormous task for design team David Collins Studio who has successfully brought together a unified collection of luxury fashion labels.
First to open was Men’s Superbrands followed by the recently opened “Designer Collections” rooms both of which are now located on the 2nd floor of the Knightsbridge store.
The Designer Collections and Superbrands spaces feature 40 labels including Louis Vuitton, Gucci, Prada, Salvatore Ferragamo, Berluti, Versace, Ermenegildo Zegna, D&G and Balenciaga.
To mark the occasion, Harrods installed a menswear presentation in the Brompton Road windows using a series of Schlappi 7000 male mannequins. Simple backlit panels provide focus to a sophisticated and minimalist display.
Images courtesy of Harrods.