'Set Your Stage' is a new campaign by Harrods that celebrates individual style and an ever changing landscape of fashion. Featuring a short film by Iggy London, the campaign includes work by poet Kai-Isaiah Jamal, musician Bradley Miller and singer-songwriter Priya Ragu.
Set within Harrods' Superbrands mens and womenswear departments, the film interchanges live models in areas where Bonaveri's Sartorial male mannequins would normally reside.
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While style is completely individual, there is unity to be found in sharing it with the world.
Harrods' visual merchandising team has assembled a masterful window installation that creates a moment in time, reflecting the point at which we start our exploration into original expression.
Using a series of Schläppi 7000 'Noble' male mannequins, the installations are strongly based on a grid thematic representing common ideals. Each mannequin is then layered in garments that reflect the individual styles we create within common themes.
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For Iggy, setting your stage means “owning the space that you’re in”.
Each of the Brompton Road windows is dedicated to a particular designer with Berlutti, Valentino, Givenchy, Saint Laurent, Dolce & Gabbana, Tom Ford and Zegna all represented against a backdrop of mirrors and a grid of white bulbs. The effect is cinematic and layered, filled with the vibrancy and excitement of expectation.
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The 'Set Your Stage' edit is now available at Harrods, Brompton Road and online.
Images courtesy of Harrods